Ignacio Valle

Experienced US Hispanic Copywriter

Profile
  • Spanish Copywriter with more than 15 years of experience developing concepts and copywriting for TV, print, radio, direct mail, digital campaigns and promotions within Spain’s and United State’s advertising markets
  • Demonstrated success developing campaigns for some of the World’s most recognized advertising networks and brands: McDonald’s, Ford, Jeep, Chrysler, Dodge, BMW, Lincoln, Chevrolet, Coke, Verizon, AT&T, Microsoft, JP Morgan Chase, Subway, MasterCard, Hooters, Florida Lottery, British Airways, KLM Dutch Airlines…
  • Graphic Designer: I’ve always worked as Spanish Copywriter at agencies. But the world of Graphic Design has also been very present in my career. I’ve studied it at schools such as the New York School of Visual Arts or CENP Madrid, and I put it into practice whenever I have a chance. As a Copywriter, this experience has helped me a lot, because I truly believe that in the creative process words and images are inseparable
Experience
  • Freelance Creative
  • Senior Digital Copywriter at GTB Zubi
  • Associate Creative Director at Alma DDB Miami
  • Creative Director at The Group Advertising
  • Creative Director at Global Hue New York
  • Senior Copywriter at Bravo Y&R
  • Associate Creative Director at Global Hue Detroit
  • Senior Copywriter at Univision Miami
  • Associate Creative Director at Publicis S&L Miami
  • Creative Director at IVG Advertising
  • Copywrite r at C&C Spain
  • Copywriter at Artika Spain
  • Copywriter at ETC Spain
  • Copywriter at McCann Spain
Publications / Awards
  • Florida Lottery’s billboard published in the book “A History of Advertising” (Taschen Books). Selected work: “Billetes,” page 243. Divided by decades, this book explores the most legendary campaigns and brands of advertising’s modern history, from 1842 to 2006
  • Print ad included in the Smithsonian’s National Museum of American History. Selected work: VOTO Campaign. VOTO was a campaign designed to increase Latino voter registration and participation during the 2000 presidential election and to demonstrate the growing importance of the Hispanic market
  • Winner Campaign at the “Get back to Life, Get Back to Business” Advertising Contest. Campaign to encourage people to “get back to life” after September 11th, 2001 attacks
  • 1 Radio Mercury
  • 2 Radio Mercury Finalist
  • 11 Addy (local, regional and national)
  • 1 USH Idea Finalist
  • 3 Telly
  • 3 Promax/BDA
  • 1 Communicator
  • 1 Creativity International